91% of companies that have over 10 employees also use customer relationship management (CRM) software.
If you want to start using CRM software in your business, you should consider your options carefully. Both Salesforce and Zendesk are great options to consider, but you should know about their pros and cons before making your choice.
In this Salesforce and Zendesk guide, we’ll look at the key differences between Salesforce vs Zendesk.
Understanding the Basics
Both Salesforce and Zendesk are popular customer relationship management (CRM) software options.
CRMs allow businesses to build and manage relationships with customers. It allows them to take an active approach toward increasing sales.
Using one of these software options to manage customer relationships will allow your business to have more streamlined customer communication. A CRM allows you to quickly manage information.
While there are many other CRM options out there, Salesforce and Zendesk are some of the most popular. Each is well worth considering for your needs.
Key Differences
So what are the main differences between Salesforce and Zendesk? Here’s what you should know.
Features
Both Zendesk and Salesforce offer pipeline management features. These features allow you to manage the relationship you have with prospects in your sales funnel.
Salesforce offers a lot of in-depth features that allow you to meet all of your goals in marketing and sales. The number of features is extensive and you can create a complete customer history, send personalized customer emails and SMS messages, and much more.
Zendesk, on the other hand, is a little bit lighter on features but is significantly easier to use. The approach is straightforward and won’t bog you down too much. Zendesk is also more focused on sales while Salesforce works well for both sales and marketing.
Integration
You may be happy to learn that both Salesforce and Zendesk CRMs offer a lot in the way of integrations.
Both have extensive third-party integration capabilities that allow them to connect with other important business tools and software that you’ll be using. You might want to learn more about how to integrate Salesforce with Constant Contact, for example.
Salesforce and Zendesk also both have other associated services that you can add on top of the basic functionality. These services can enable extra features such as special support and live chat options, cloud tools, and more.
Analytics
While both Salesforce and Zendesk offer extensive analytics features, Salesforce tends to have more in-depth analytics that can be used to improve every part of your operation.
With the help of AI, you can get accurate forecasting reports with Salesforce Einstein. You’ll also be able to predict customer behaviors and determine the probability of which customers will make purchases.
If you’re thinking about using Zendesk, you’ll be happy to learn that the analytics features aren’t too shabby either. Zendesk has a lot of great analytics tools that you can use and particularly shines when it comes to customer experience analytics.
Pricing
Both of these platforms start off about the same at $25 per month for Salesforce and $19 per month for Zendesk.
To get all of the bells and whistles of each platform, however, you’ll need to pay more. The price will be $300 per month for Salesforce and $99 per month for Zendesk.
Choosing Between Salesforce Vs Zendesk
If you’re trying to decide between Salesforce vs Zendesk, make sure that you read over the information in this Zendesk and Salesforce guide. Both options are great CRM platforms, but their offerings vary in a few key ways.
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